What Is a Hotel Aggregator and Why Should I Use One?

If you remember the days before the internet then you remember the days where, if you wanted to take a holiday, you couldn’t simply look it up on your phone and then make a booking.

Instead, you went to your local travel agent and flipped through brochures of pictures you hoped accurately represented the hotel you were looking at. The travel agent would then take a number of days, potentially weeks, to communicate with airlines and the hotel itself to make your booking. You would then go back to your travel agent to collect the actual tickets that you would use to get on the plane, go through security and away you went!

Of course, when the internet boomed, hotels started to create their own websites and travelers no longer had to visit their travel agent to get the information they need or to make a booking. And given that you were booking with the hotel directly you could expect to get a cheaper rate. Right! Right?

While it can seem reasonable, many hotels refuse to reduce the amount they charge for a room booked through an agent and one booked directly through themselves. This led to the rise of the popular travel sites you see today, commonly known as aggregators.

The perfect example is the Groupon Coupons page for Booking.com. Now, Booking.com doesn’t actually own any hotels, pay any bookings, or own any property. Instead, as an aggregator, it has created a platform that searches the deep dark corners of the internet along with its arranged hotel agreements to find you all of the available hotels in any chosen area on any day that you require.


This information is then quickly compiled, sorted, and displayed on your computer screen in a way that allows you to compare easily between each accommodation offering.

The comparison allows you to narrow your search results to items such as:

  • Price per night
  • Price per stay
  • Guest Rating
  • Official Rating
  • Amenities
  • Location
  • Deals

These are just to name a few.

With this information, travelers can easily decide which is the best option for their stay.

Why Choose an Aggregator Website Instead of the Hotel’s Official Site

If you were to visit the hotel’s official site, there are no comparison to other hotels. This means that the hotel can show their full price on their own website because you can’t easily see if it is a good deal or not. However, once the price and pictures are displayed to a traveler right next to competing hotels, then the hotel owners and managers are more flexible with their pricing. In short, aggregator websites help travelers save money on accommodation.

If you are planning a trip or are just interested in the world of travel, given a travel aggregator website a try instead of booking with the hotel directly. Not only are you likely to get a better rate, but you are also likely to find more available options that you thought you had.